Nowadays, OTT platforms are gaining huge popularity among people.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT platforms offer multiple contents via the internet.
Netflix, Watcha, and TVING are 대표 examples.
Unlike traditional cable TV, users can choose what they want to watch at any time.
OTT’s popularity comes from several factors.
One reason is that a wide variety of genres are available in one platform.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Watching on phones or tablets anytime is a major benefit.
However, as subscription fees keep rising, more people feel financial pressure.
Therefore, many viewers are turning to free streaming platforms.
Free platforms supported by ads let people watch without cost.
It is appealing to people sensitive to expenses.
Recently, FAST services have gained attention as an example of ad-based streaming.
KT recently introduced “Gi Live,” a check here FAST service that gained attention.
FAST is expected to become a new revenue model while the paid TV market stagnates.
The biggest advantage of free streaming is that there is no cost burden.
Another plus is the wide range of available programs.
However, users must watch advertisements, which can be inconvenient.
Also, content quality may be lower than paid OTT services.
Both markets will likely keep developing over time.
Ad-based free models may become even more popular among users.
Enjoying content without financial pressure is a strong advantage.
Finally, balancing high-quality OTT content with free service accessibility is important.
Using both strengths together gives consumers more satisfaction.
I look forward to seeing how the streaming industry develops in the future.